Latest Report: The Future is Time Warped Living
For the past decade, we saw the rise of mood warping within society. Our attitudes and purchase behaviors were increasingly driven by our need to constantly calibrate how we feel throughout the day- to maintain control of our mood by enhancing the peaks and minimizing the troughs.
It is no surprise that we saw the rapid rise of functional mood foods, beverages, and supplements, mind-altering plant medicines and meditation, energy boost everything, super high-alcoholic beverages, nootropic and apoptogenic elixirs, personalized mood settings in SUVs, mental health apps, and cravings for the comfort of nostalgia.
Today, almost 800 million people still suffer from mental health disorders worldwide and 42.5 million Americans still suffer from anxiety. We expect mood calibration to continue within culture as we enter a continuously uncertain future.
However, society is morphing again and something even bigger and more powerful will define the next decade of our lives.
A NEW DAWN
One of the biggest discussions today has become the disruption and/or fear of AI. While we could do an entire report on that one subject alone, we believe the rapid rise of AI within our culture is a symptom of a much bigger desire within human evolution.
Today, 42% of increasingly burnt-out Americans value time over money. Another 46% value time as equal to money.
How we value our time can mean different things to people. Some people value saving time, while others want more quality time or to free up their time. Some people value slowing time, while others want to speed time or extend their lifetimes. What we really value is our ability to calibrate or manipulate time to produce specific outcomes.
In our post-certain world, we believe time warping will become a human desire so deep, it will drive new societal status and behaviors that reshape how we work, how we live, how we travel, how we learn, and how we control our health for years to come.
We are excited to share with you our latest report, which describes and decodes the key forces and trends that will define the next decade of time-warped living.